Van Heusen wanted to launch a new section called as MyFit. This was to cater the need of tailor-made Shirts Trousers Suits and Jackets. The challenge lied in designing a UI which will help the customer to fill all the steps involved in getting the measurement as well as all the parameters right from fabric to Fit to Shoulders etc. Brief as simple to create a design which is so intuitive that user can effortlessly share all the data.
MyFit is a revolutionary innovation from Van Heusen that gives you the power to choose the style you desire, crafted to fit customers need. The app is all about selecting your own size and preferences to get that perfect fir shirt/Trousers. Multiples Fabrics, Cuts, Sleeves option, Fit etc.